🏫 Business School

“Why pursue a PhD at a business school instead of a traditional university?”

That’s the question I heard repeatedly during months of research, applications, and interviews across Europe.

Here’s my answer: because the real world needs both rigour and relevance.

Traditional doctoral programmes are often designed for full-time academics. They prioritize theoretical contribution over practical application. Which is important—but if the insights stay locked in academic journals, how do they benefit leaders facing today’s digital, fast-moving challenges?

That’s why I chose the Executive PhD Programme at Antwerp Management School. It offers the academic integrity of a university-affiliated degree (through the University of Antwerp) and the flexibility and practical orientation that professionals like me need.

Evidence-Based Leadership Development Through Executive Education

My research explores how artistic cognitive processes—developed through musical performance—can be applied to strategic thinking for executives in digital B2C environments. It’s an emerging field that requires both deep theoretical exploration and empirical testing in live business contexts. A traditional academic setting wasn’t going to cut it.

Here’s why AMS stood out:

✅ Methodological Flexibility – I’m not locked into one research tradition, which is crucial for interdisciplinary inquiry in executive leadership.

✅ Industry Integration – I can run a consultancy in parallel, creating a live test bed for research-backed leadership development.

✅ Academic Credibility – As the PhD is conferred by a globally ranked university, it ensures rigour and recognition for evidence-based leadership.

Creating Research-Backed Leadership Development Programs

What excites me most is the potential to develop evidence-based leadership frameworks that go beyond clichés like “think outside the box” or “be creative.”

The fusion of 20+ years of executive leadership with classical artistic training gives me a unique lens—and the Executive PhD provides the platform to validate and share that perspective through strategic consulting.

The Leadership Artist, launching November 2025, will bring these findings directly into executive coaching and leadership development work.

If you’re an organisation, academic, or executive curious about what happens when research meets real-world executive leadership, I’d love to exchange ideas. This is only the beginning.

Bridging the Gap: Why Science-Backed Leadership is the New Executive Mandate

Why settle for anecdotal leadership advice? Bridge the gap between boardroom reality and academic rigor with evidence-based strategies. As a practitioner-scholar with 20+ years of C-level experience , I apply a post-positivist lens to identify the objective, measurable mechanisms that might enhance executive effectiveness

At 57, I Finally Understood Why I Think Differently: From HEC Paris Executive MBA to PhD Research

In spring 2025, a colleague asked me a simple question: “Why aren’t you using your musical skills to improve your leadership?” I smiled politely, but the question haunted me. He was right. I had been using my musical training for years—just not consciously. The way I spotted patterns before they emerged in data. My instinctive sense of timing in transformation initiatives. The ability to understand the “architecture” behind complex problems. These weren’t personality quirks. They were cognitive habits shaped through decades of classical guitar training, long before my executive career began. That offhand question opened a door I hadn’t realized was there—and set me on the path from the HEC Paris Executive MBA to doctoral research at 57.

Three Master’s Degrees Later: Strategic Thinking Development from Classical Guitarist to Chief Product Officer

When colleagues ask about my path from classical guitarist to C-level executive, they see contradiction. I see deliberate preparation.
Classical music training develops pattern recognition capabilities most executives never access—simultaneous analysis of harmonic structure, temporal relationships, and interpretative decisions under pressure. These cognitive frameworks proved essential when analysing market dynamics at XING, Nokia, and DERTOUR Group.
My three master’s degrees weren’t random achievements. Music Pedagogy provided cognitive frameworks, Cultural Management bridged creative and analytical thinking, Executive MBA offered systematic business application.
Now, through my Executive PhD at Antwerp Management School, I’m systematically investigating what I’ve applied intuitively for two decades: how musical training enhances executive strategic thinking.
Read the full story of how intentional preparation created the foundation for Leadership Artist—where academic validation meets executive practice.

The Leadership Artist Manifesto: Why Modern Executive Leadership Needs Artistic Intelligence

The best leadership school I ever attended wasn’t a business school. It was the music conservatory—though I didn’t realize it at the time.
After 20+ years in C-level roles at XING, Nokia, and REWE Group, I’ve realized something striking: the cognitive processes that make classical musicians extraordinary are exactly what today’s executives are missing.
Executives are trained to think in frameworks. Musicians are trained to think in patterns. Which do you think is more useful in a world of chaos?
My unique combination of classical music training, decades of executive experience, and planned PhD research reveals insights invisible from any single perspective. This isn’t theoretical speculation—it’s the first empirical study examining how musical cognitive processes enhance strategic decision-making in digital business environments.
Leadership isn’t short of frameworks. It’s short of cognitive enhancement.
This is the conversation I’m building my consultancy around—and I’d love for you to be part of it.

When Academia Called: How Executive Leadership Experience Sparked Research-Backed Leadership Development Interest

When academics called my research proposal “intriguing,” I knew I’d struck something significant. My PhD application explores how cognitive skills from musical performance transfer to strategic leadership in digital environments—bridging a gap between artistic training and executive function that academia has barely touched. Starting October 2025 at Antwerp Management School, this research won’t stay theoretical…

Evidence-Based Leadership: Why Only a Former Executive Can Solve Executive Problems

When Peer Credibility Transforms Executive Consulting
Most consultants advising C-level executives have never occupied those chairs themselves. They’ve studied leadership but haven’t lived the weight of decisions affecting thousands of employees and millions in revenue.
After 20 years in C-Level roles at XING, Nokia, DERTOUR Group, and others, I transitioned into research-backed consultancy. That sequence matters profoundly. Executives need more than frameworks and case studies—they need advisors who’ve navigated comparable complexity, recognize unspoken pressures, and permit the honest conversations that transform strategic decision-making.
For challenges that truly matter, peer credibility changes everything.

The Practitioner’s PhD: How Executive Leadership Experience Transforms Academic Research

You’ve likely sensed it during high-stakes board meetings: some executives read the room differently. They anticipate market shifts others miss. They navigate organizational complexity with unusual fluidity. What if these aren’t just personality traits or lucky intuitions? What if they’re learnable cognitive capabilities—and you’ve been missing the training ground that develops them? My Executive PhD research investigates how cognitive capabilities developed through classical music training transfer directly to executive leadership effectiveness. More importantly, whether these capabilities can be systematically developed in leaders who lack formal artistic training. This is about understanding—and potentially activating—cognitive advantages that could transform how you navigate complexity.

Research-Backed Leadership Development: The Overlooked Cognitive Dimension I’m Built to Explore

After two decades in management teams at XING, Nokia, and DERTOUR Group, I’ve seen leadership frameworks come and go—each promising transformation, few addressing what actually determines strategic performance in modern organisations.

Leadership development suffers from a structural blind spot: it focuses on behaviours and tools, while the real differentiator lies in how leaders process complexity.

This gap exists because neither academia nor consultancy systematically investigates the cognitive capabilities that enable exceptional strategic thinking—pattern recognition, temporal anticipation, interpretative discipline.

What if these capabilities could be trained through formal artistic methods? Not as metaphor, but as structured cognitive development?

This is the question at the heart of The Leadership Artist: exploring whether conservatory-level musical training can measurably enhance strategic leadership effectiveness. My PhD research, begun in October 2025 at Antwerp Management School, aims to establish the empirical foundation.

No More Masks in Business

I’ve made a radical decision: no more masks in business.

The corporate world taught me to suppress feelings, harmonize instead of speaking truth, and prioritize data over intuition. But this false professionalism costs companies millions in missed opportunities and demotivated teams.

My breakthrough came through coaching and my lifelong passion for classical music. Like a conductor sensing the finest nuances in an orchestra, sensitive leaders feel the harmonies and dissonances in their teams. This artistic sensitivity isn’t weakness—it’s a competitive advantage.

Authenticity means trusting your feelings as precise sensors, bringing uncomfortable truths to the table, and giving emotions the space they deserve in decision-making. It’s the foundation for my consultancy “Leadership Artist” and my upcoming doctoral research.

I’m done pretending. Authenticity is my new superpower, and it will transform how I lead forever.

Strategic Thinking for Executives: The Intentional 30-Year Leadership Development Journey

Thirty years. That’s the time required to build something truly distinctive in executive leadership development.
Most consultants rely on frameworks drawn from textbooks or business school case studies. My approach is different: cognitive capabilities developed through systematic preparation across three disciplines—classical music performance, cultural management, and C-level digital leadership.
This was not accidental. It was intentional preparation for a methodology that delivers strategic clarity in complex environments.
From interpreting orchestral scores at Cologne’s University of Music to navigating digital transformation at XING and Nokia, discover how pattern recognition and structural awareness transfer from artistic training to executive decision-making effectiveness.