“Why pursue a PhD at a business school instead of a traditional university?”
That’s the question I heard repeatedly during months of research, applications, and interviews across Europe.
Here’s my answer: because the real world needs both rigour and relevance.
Traditional doctoral programmes are often designed for full-time academics. They prioritize theoretical contribution over practical application. Which is important—but if the insights stay locked in academic journals, how do they benefit leaders facing today’s digital, fast-moving challenges?
That’s why I chose the Executive PhD Programme at Antwerp Management School. It offers the academic integrity of a university-affiliated degree (through the University of Antwerp) and the flexibility and practical orientation that professionals like me need.
Evidence-Based Leadership Development Through Executive Education
My research explores how artistic cognitive processes—developed through musical performance—can be applied to strategic thinking for executives in digital B2C environments. It’s an emerging field that requires both deep theoretical exploration and empirical testing in live business contexts. A traditional academic setting wasn’t going to cut it.
Here’s why AMS stood out:
✅ Methodological Flexibility – I’m not locked into one research tradition, which is crucial for interdisciplinary inquiry in executive leadership.
✅ Industry Integration – I can run a consultancy in parallel, creating a live test bed for research-backed leadership development.
✅ Academic Credibility – As the PhD is conferred by a globally ranked university, it ensures rigour and recognition for evidence-based leadership.
Creating Research-Backed Leadership Development Programs
What excites me most is the potential to develop evidence-based leadership frameworks that go beyond clichés like “think outside the box” or “be creative.”
The fusion of 20+ years of executive leadership with classical artistic training gives me a unique lens—and the Executive PhD provides the platform to validate and share that perspective through strategic consulting.
The Leadership Artist, launching November 2025, will bring these findings directly into executive coaching and leadership development work.
If you’re an organisation, academic, or executive curious about what happens when research meets real-world executive leadership, I’d love to exchange ideas. This is only the beginning.